Monday, 10 June 2013

Review on Consumer Complaints and Behavior

In legal terminology, a complaint is any formal legal document that sets out the facts and legal reasons  that the filing party or parties  believes are sufficient to support a claim against the party or parties against whom the claim is brought that entitles the plaintiff to a remedy (either money damages or injunctive relief)
A consumer complaint or customer complaint is an expression of dissatisfaction on a consumer’s behalf to a responsible party. It can also be described in a positive sense as a report from a consumer providing documentation about a problem with a product or service. In fact, some modern business consultants urge businesses to view customer complaints as a gift.

Consumer complaints are usually informal complaints directly addressed to a company or public service provider, and most consumers manage to resolve problems with products and services in this way, but it sometimes requires persistence.

There are many Help lines that have launched its web site with online complaint handling system for providing an interface between consumers and brands and would facilitate the escalation and resolution of the consumer complaints directly through the web.

This system provides a platform where consumers and companies can interact with each other virtually about different views and reviews. Complaints lodged by consumers can directly be seen by the companies and then companies can put their remarks and resolutions, which are accessible to the consumers.

If the complaint is not addressed in a way that satisfies the consumer, the consumer sometimes registers the complaint with a third party such as the Better Business Bureau and Federal Trade Commission (in the United States). These and similar organizations in other countries accept for consumer complaints and assist people with customer service issues, as do government representatives like attorneys general. Consumers however rarely file complaints in the more formal legal sense, which consists of a formal legal process.

Little different than Bangalore, In some countries (for example Australia, the United Kingdom, and many countries of the European Community), the making of consumer complaints, particularly regarding the sale of financial services, is governed by the law). The statutory authority may require companies to reply to complaints within set time limits, publish written procedures for handling customer dissatisfaction, and provide information about arbitration schemes.


The dawn of Internet forums has provided consumers with a new way to submit complaints about real estate agents, real estate agency, financial services, any product or service they have received by any given industry. Consumer news and advocacy websites regularly accept and publish complaints. Publishing complaints on highly visible websites increases the probability that the general public will become conscious of the consumer's complaint. Internet forums in common and on complaint websites have made it possible for individual consumers to hold large corporations responsible in a public forum.

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